4 Intriguing Reasons Why Small Businesses Should Use SMS Marketing

It takes a lot of guts and effort to set up a business. That’s why when it comes to marketing, small business owners want to stay up to date with what’s current and what’s next. As a result, many businesses will spend a better part of their time and resources using mobile, social, and online marketing tools to up their marketing game. For a majority of businesses – from multi-million-dollar corporations to local small businesses – the future of marketing lies in leveraging the benefits of SMS marketing.

So, what are you doing exactly to change your marketing efforts to keep up with the stiff competition as well as the advances in technology? Because if you’re not making use of SMS marketing, you’re missing out on what could potentially help you stay on top of your marketing game; plus, you’re leaving money on the table.

SMS marketing presents small businesses with numerous advantages, including:

1. Superior Deliverability

SMS is perhaps the most immediate form of marketing. Text messages are instantly delivered, which means they provide your business with a direct channel to communicate with your customers. And the faster the communication, the sooner you can grab your target audience’s attention. Also, since text messages are literally delivered in seconds, you can send time-sensitive texts without worrying about missed opportunities. So whether your sending an SMS about offers or you’re just sending out a notification, your customers will receive your message instantly and most likely read it right away.

2. Best Open Rate

Are you worried that your SMS marketing efforts might end up down the drain? Businesses need not concern themselves with SMS open rates. According to new research, Americans pick up their phones once every minute and SMS an open rate of almost 100%. And that’s not all, over 90% of individuals who open the text message will read it in less than three minutes. These figure goes to show that unlike email marketing, SMS has the best open rate. Of course, customizing and personalizing your text messages will make your customers more interested in your brand.

3. No Spam Filters To Worry About

Spam filters are one of the most annoying yet very real problems that all marketers have to deal with. Lucky for you, there’s a way to bypass spam filters – use SMS marketing. When you send out SMS to your customers, you don’t have to worry about them ending up in a spam folder. When a customer opts-in to receive text messages from you, you don’t have to go the extra mile of reminding them to white list your business.

4. Limitless Potential

Another fantastic benefit of SMS marketing is that it presents your business with limitless marketing potential. In an era where attention spans are getting shorter and shorter, SMS marketing is the perfect marketing channel. SMS marketing is super effective, fast, and your business is likely to start seeing results almost immediately after you get the ball rolling.

The marketing field is continually evolving, and SMS marketing plays a significant role in that evolution. Does your business have an eye for the future? Of course it does, and that’s precisely why you should embrace SMS marketing.


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